Tourism Kelowna 2022 fall campaign

Client: Tourism Kelowna
Agency: Wasserman Vancouver

Balance

Kelowna is the birthplace of BC wine. But besides the magical vineyards, Kelowna has a lot more to offer during fall, from mountain biking and water sports to fine dining and wine tasting.

Inspired by wine pairing, the idea is to showcase all those different activities and sights that Kelowna offers as complimenting balanced pairs; this fall Kelowna offers you balance. Which smoothly falls under the brand tagline, “Get centred”.

2 videos were produced for this campaign, (east and west Canada) with some differences to tailor the campaign to 2 different target audiences.