Return-it gang social

Client: Encorp Pacific
Agency: Wasserman Vancouver

Encorp Pacific (Canada) is a federally incorporated, not-for-profit corporation that manages beverage containers recycling in British Columbia.

The brand has a set of characters representing the containers that are part of the system. Their social account is focused on creating awareness about those containers and about recycling.

Here are some of the fun assets created for return-it gang.

Plastic containers

Those 2 instagram posts were created to support a campaign focused on recycling plastic contained, the campaign was called “Outside Oh Nos”. A concept that reminds people that there things you simply don’t do outside, and not holding onto your containers to return ‘em is another no no.

6 sec preroll ads.

Ads were created to drive awareness on some of the underperforming containers.

Social content based on occasion

Some content created for special occasions, like May the 4th, holiday season and international women’s day